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Susan's Publicity Firm Lost Most of Its Clients During COVID
Susan's Publicity Firm Lost Most of Its Clients During COVID
PR boutique owner Susan nailed 6-figure growth for 3 years...before the March 2020 disruptions hit.
Through offline networking, Susan always got quality word-of-mouth referrals previously. But as companies cut budgets and residents kept indoors all year in 2020, almost all of Susan's long-time clients dried up.
Struggling to keep her firm alive in a suddenly sparse freelance market, Susan felt overwhelmed and exhausted. Then one day, Susan met a marketing mentor who suggested a pro-bono digital audit.
Reluctantly, Susan booked a 60-minute Digital Transformation Strategy Session for later that week. Over the call, the strategist suggested multiple ways to better position Susan's boutique by revamping the website and social presence, nurturing past leads, and exploring lower-ticket offers.
In the following 6 months of working hard applying his tailored digital blueprint, Susan:
-Welcomed back 5 long lost pre-COVID clients through email win-back sequences
-Attracted 47 new leads via targeted local LinkedIn ads
-Collaborated with vendors to trial a new Digital Publicity Bundle service for SMBs
As a result, Susan landed her first $20,000+ gross billing year ever and expects her firm's new retention-focused expansion path to continue thriving.
Dealing with related struggles? Click here to receive a free 60-minute Focused Digital Growth Strategy Session and Grow your business
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